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Research papers

The dynamics of change in client/agency relationship

The objectives of this paper are to define the changes which have occurred in the client/agency relationship and the dynamics of these changes. After tracing the path of Industrial Research to Business-to-Business Research, the paper describes: the...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research
Authors: Jean Bigant, Christine J. Freeman
Company: GfK
June 15, 1994
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Citation

Bigant and Freeman (1994a, June 15). The dynamics of change in client/agency relationship. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-dynamics-of-change-in-client-agency-relationship


Research papers

Business restructuring in market research

This paper considers the role of business information systems in affecting this change. Not driven by technology but driven by business requirements. We demonstrate how, at Bayer UK, the effective integration of data from multiple sources is rapidly...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing
Authors: Marion Wyncoll, John Markham
Company: Bayer AG
June 1, 1994
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Citation

Wyncoll and Markham (1994a, June 01). Business restructuring in market research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/business-restructuring-in-market-research


Research papers

Pharmaceutical industry in crisis?

This paper has attempted to address the open question of the pharmaceutical industry currently being in crisis by addressing the central hypothesis that the changes facing the pharmaceutical industry are not unique. The presentation not surprisingly...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing
Author: Brian Ball
June 1, 1994
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Citation

Ball, B. (1994a, June 01). Pharmaceutical industry in crisis?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/pharmaceutical-industry-in-crisis-


Research papers

Consumer target groups and their viewing behaviour

Due to the improvements in the ways of penetration (via cable and satellite) and the ongoing increase in TV stations (full scale programmes and field programmes) it is made sure that most of the viewers in Germany have the opportunity to compile...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Stephan Klebe
May 1, 1994
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Citation

Klebe, S. (1994a, May 01). Consumer target groups and their viewing behaviour. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/consumer-target-groups-and-their-viewing-behaviour


Research papers

The contribution of strategic market research to the development of successful brand and communication strategies

The marketing world is changing faster than ever. Complexity and instability are growing rapidly: markets are fragmenting, consumers get more and more pretentious and unpredictable, traditional marketing strategies seem to be without effect Therefore...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Author: Uwe Munzinger
September 1, 1993
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Citation

Munzinger, U. (1993a, September 01). The contribution of strategic market research to the development of successful brand and communication strategies. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-contribution-of-strategic-market-research-to-the-development-of-successful-brand-and-communication-strategies


Research papers

What changes will be needed within the research agency?- Radical change, evolution or heads down?

Significant changes have occurred within multinationals during the past few years and most of them are now in the process of implementing new international marketing programmes. The paper is divided into two parts. The first part reviews the major...

Catalogue: Seminar 1993: Marketing And International Research
Author: Katherine Passerieu
Company: Harris Interactive (Europe)
June 15, 1993
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Citation

Passerieu, K. (1993a, June 15). What changes will be needed within the research agency?- Radical change, evolution or heads down?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/what-changes-will-be-needed-within-the-research-agency---radical-change-evolution-or-heads-down-


Research papers

Changing roles and new opportunities in the international client-agency relationship or are we using a sextant to steer a spaceship?

Today the kinds of projects undertaken by research managers are no longer confined to traditional types of research. There are projects bringing together cross-functional teams and consumers to brainstorm ideas or to solve problems; there are...

Catalogue: Seminar 1993: Marketing And International Research
Author: Kay Broadbent
June 15, 1993
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Citation

Broadbent, K. (1993a, June 15). Changing roles and new opportunities in the international client-agency relationship or are we using a sextant to steer a spaceship?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/changing-roles-and-new-opportunities-in-the-international-client-agency-relationship-or-are-we-using-a-sextant-to-steer-a-spaceship-


Research papers

How to meet client's needs?

Modem society is characterized by change : technological, political, economic... These changes all contribute to socio-cultural evolution, that is to say our evolving vision our ourselves and of the society in which we live. This, in turn, influences...

Catalogue: Seminar 1993: Marketing And International Research
Authors: Michel Ladet, François Montrelay
Company: RISC International (Europe) SA
June 15, 1993
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Citation

Ladet and Montrelay (1993a, June 15). How to meet client's needs?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-to-meet-client-s-needs-


Research papers

The challenges of the Gulf consumer markets in the 1990s

No market can remain easy and unchallenging for ever. A market's qualitative and quantitative dimensions are altered with movements in environmental factors. Changes in business opportunities and challenges are a never ending process. Markets in the...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Author: M. Shah Alam
June 15, 1992
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Citation

Alam, M. S. (1992a, June 15). The challenges of the Gulf consumer markets in the 1990s. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-challenges-of-the-gulf-consumer-markets-in-the-1990s